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Listening to Hydro Flask

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        At some point in the past 5 years it seems like you have owned at least one hydro flask or even multiple. If you were lucky enough to not lose yours, you could probably use it for years on end or the fact that these things will keep water cold or hot for hours. According to hydro flask's FAQ website, people say," Simple and reliable ". Now this is where my interest is sparked. Is it enough for Hydro Flasks to just be simple and reliable? With trending brands like Yeti and Stanley who have skyrocketed in the past years, what is hydro flask doing for their customers to not become a relic of the past?     Full Circle Hydro Flask states, " We do it because we believe reusable, refillable and reliable products are key to reducing single-use waste. #RefillForGood is our rally cry to raise awareness and encourage people to make the switch to reduce single-use plastics". All over there page they have articles and blogs that talk about their goal to eliminate sin
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Marketing In The News: Corona's Solar Eclipse

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By Zach Levesque       "La Vida Más Fina", translates to "The Finest Life", as most commonly heard by beer brand Corona. Corona's campaign idea around this is the idea that you can find the fine in life even away from the beach. Now first hearing this I think thats stupid. Who is spending enough time at the beach for this to ever be true, Maybe I'm from the wrong background or I just like snowboarding to much. Although I sat and thought about it, trying to understand more to their slogan. I now sit here admiring Corona for the deeper meaning I got when I read between the lines. Right now as I am newly off to college and away from home and my family, I feel like this can pertain to me a lot. Finding the fine in the new school and town I live in even if I'm not at what i consider my beach. This is exactly why I chose Corona and there commercial "For Every Sunset", that has an incredibly strong sense of family and relationships as they are trying
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About Me

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Hi! I'm Zachary Levesque most people call me Zach. Before I start I'd like to tell you a little bit about myself. I was born and raised in a small town of hard working middle class families. Growing up in a small town meant I got the joys of farming most of my childhood. From Barley, Beets,Wheat to Carrot seed, Grass and Alfalfa,  we grew it all. Working alongside farmers and Business men most of my life I inherited a great skill of hard work. From lifting small bales to walking down rows of fields picking up rocks, it was either sink or swim so I put my head down and worked. Now looking back on it I could never thank those people enough for leaving me with a mindset to be better than I was yesterday and working to be better tomorrow.                                                                                                                                                                                             As I've moved out of the Ag industry I am now focusing
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