Zach Levesque Marketing Blog

  Manscape x DUDE Wipes April Fools Collab A Backside Grooming Tool For Men, WHAT? Introducing the Dudeman 2.0. What am I even looking at? How is this not demonized on Instagram? These were my first thoughts when I scrolled past this monstrosity of an Ad. I have always found Manscapes products with humorous names, like the lawn mower or weed wacker. From a marketing standpoint, they have nailed their target audience of guys in the niche and find this humor to promote the products more. On the other hand, DUDE Wipes is a newer men's care brand that has been killing it over the last year with brand deals in the Super Bowl, UFC, and, for this month's importance, the Masters. These two companies have very similar niches. They both use humor to promote what most people would consider an uncomfortable topic of men's self-care. This April Fool's ad, of course, is not real, but was great for both companies to get attention for making something no one has seen before, and to me,...

My Career, Education, Hobbies      Hi, my name is Zach Levesque. I'm Studying Business administration at Linn-Benton Community College. I graduated High School last year and plan to graduate from Linn-Benton this summer. As for my career plans, I passed the Oregon Real Estate Broker exam last week. I plan to return to my hometown where I will be employed by Windermere Country Roads Realty. My plan after I have finished my mentorship as a broker is to move from residential Real Estate to commercial Real Estate. I want to end up not only selling commercial properties but owning rentals and apartment complexes.           I look forward to taking one of Rob's classes again. Yes, the media and society class sounded fun for an elective to take but I am more excited for Rob to help me market better and learn more skills I can apply in my Real Estate career. I have really found a path in the field of health and fitness and have acquired a new hobby i...

        At some point in the past 5 years it seems like you have owned at least one hydro flask or even multiple. If you were lucky enough to not lose yours, you could probably use it for years on end or the fact that these things will keep water cold or hot for hours. According to hydro flask's FAQ website, people say," Simple and reliable ". Now this is where my interest is sparked. Is it enough for Hydro Flasks to just be simple and reliable? With trending brands like Yeti and Stanley who have skyrocketed in the past years, what is hydro flask doing for their customers to not become a relic of the past?     Full Circle Hydro Flask states, " We do it because we believe reusable, refillable and reliable products are key to reducing single-use waste. #RefillForGood is our rally cry to raise awareness and encourage people to make the switch to reduce single-use plastics". All over there page they have articles and blogs that talk about their goal to eli...

By Zach Levesque       "La Vida Más Fina", translates to "The Finest Life", as most commonly heard by beer brand Corona. Corona's campaign idea around this is the idea that you can find the fine in life even away from the beach. Now first hearing this I think thats stupid. Who is spending enough time at the beach for this to ever be true, Maybe I'm from the wrong background or I just like snowboarding to much. Although I sat and thought about it, trying to understand more to their slogan. I now sit here admiring Corona for the deeper meaning I got when I read between the lines. Right now as I am newly off to college and away from home and my family, I feel like this can pertain to me a lot. Finding the fine in the new school and town I live in even if I'm not at what i consider my beach. This is exactly why I chose Corona and there commercial "For Every Sunset", that has an incredibly strong sense of family and relationships as they are trying...

Hi! I'm Zachary Levesque most people call me Zach. Before I start I'd like to tell you a little bit about myself. I was born and raised in a small town of hard working middle class families. Growing up in a small town meant I got the joys of farming most of my childhood. From Barley, Beets,Wheat to Carrot seed, Grass and Alfalfa,  we grew it all. Working alongside farmers and Business men most of my life I inherited a great skill of hard work. From lifting small bales to walking down rows of fields picking up rocks, it was either sink or swim so I put my head down and worked. Now looking back on it I could never thank those people enough for leaving me with a mindset to be better than I was yesterday and working to be better tomorrow.                                                        ...